Landing pages and interactive experiences with one clear job
A landing page or interactive page built around one goal, such as launching a product, promoting an offer or turning an idea into something people can use. It's for businesses with one specific thing to get in front of people, and it gives that thing its own link to share and a single next step.
Digital Experiences
01
Who it's for
- Businesses launching a product, offer or event that needs its own page and its own link.
- Businesses that send customers a PDF company profile and want something easier to read on a phone.
- People with an idea for a digital product who want a first version others can open and try.
Digital Experiences
02
What's included
- One page planned around a single action, such as messaging you, booking or ordering.
- Writing and design, from the headline to the label on the last button.
- A share preview, so the link shows a title and image when it's sent in a chat or posted online.
- Interactive parts, like galleries, that work on small screens and show a still version to anyone who turns on reduced motion.
- A static build with no server to run, so there's nothing to maintain once a campaign ends.
Digital Experiences
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How it works
Name the one job.
We agree what the page is for and the one thing a visitor should do by the end. Anything that doesn't help with that comes out.
Design for the phone first.
I write and design it on a phone-sized screen first, then check it on common laptop screens, so it works wherever your link is opened.
Test the link before it goes out.
Before launch I check the share preview and test that every button does what it says. Then it's ready to send.
Digital Experiences
04
Questions about Digital Experiences
What's the difference between a landing page and a website?
A landing page does one job, like promoting a single product, offer or event. A website explains your whole business and everything you offer.
If customers need to understand everything you do, you need a website. If you need people to act on one thing, a landing page can be enough, and it can sit on your existing domain.
Will the link look good when I share it on WhatsApp?
Yes. Each page gets a share preview, so the link shows a title and an image instead of a bare web address.
LaGraphico's site has one: share lagraphico.co.zw and the preview shows the title “LaGraphico Zimbabwe | Design. Print. Brand.” with an image.
Can you turn my company profile PDF into a web page?
Yes. A web page is easier to read on a phone than a PDF, easier for Google to read, and it can end with a button that opens WhatsApp.
Send the PDF as it is. I'll rewrite it for the screen, keep what customers need and cut what they don't.